Real Estate Data Exchange As Contrasted To LeadSenders
Sunday, July 11th, 2010Expired listing lead services such as the RedX and LeadSenders offer real estate experts with a constant flow of leads from which to develop their business. The primary advantage of both services to REALTORS is that they enjoy a first-mover advantage over their competition. For real estate agents that choose to use this technology, they get notified about the availability of a lead almost instantly. These services then provide users with the information that they will require to quickly make contact with the prospect, begin generating the relationship and finally convert the prospect into a listing or a sale.
While analogous, LeadSenders and the RedX (Real Estate Data Exchange) vary in their service and included features. The most noteworthy of which is the timeliness of the service. Commonly, the RedX offers leads in a shorter time and provides real-time feedback regarding the lead, in contrast, the LeadSender provides the listing leads on a daily basis. In way of comparison, where the RedX software provides a prospect by prospect history, there is no way to easily create visibility on all of the listings that expired six months ago and have not re-listed.
In general, the services offered by the Real Estate Data Exchange are a little more inclusive than those of LeadSenders. Because the real estate data exchange pulls data from multiple databases, the information furnished as a lead is also a bit more comprehensive. The RedX also scours multiple databases to provide a inclusive picture of both the expired and fsbo listings which allows the real estate agent to be much more informed when they first make contact.
In addition to those services, the RedX does provide an expanded menu of marketing resources that are not currently available through Lead Senders. These resources include tools to help REALTORS revise their websites with the latest lead capture technology. For real estate agents that do not presently have a devoted site, the RedX even provides a service to provide them with a turnkey solution.
Both the RedX and LeadSenders have features that make them good choices for REALTORS who choose to prospect expired mls listing leads. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead creation systems, there are a lot of things to consider. Price notwithstanding, the caliber of the prospects as well as the technology used to identify prospects is one of the most important factors of deliberation. As a real estate agent, the choice may simply come down to which service best suits your needs and expectations.
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