Posts Tagged ‘lead generation marketing’

Lead Generation Marketing: B2b Lead Generation Tactics

Sunday, February 7th, 2010

Utilizing the advantages of lead generation marketing is crucial to your direct selling business. The biggest mistake that most businesses make today is trying to get the sale early on as opposed to going through the lead generation marketing strategies in a progressive manner. Today we’re going to teach you a couple ways to benefit from your own program.

With that said lead generation marketing strategies differ from direct selling and may make you feel a little nervous. This is because with lead generation marketing you will not immediately ask for the sale. Most often you will not mention the sale, product or service at all in the first step of the process. Lead generation is at least a two step process and sometimes many more; literally, generating a lead by marketing as the first step. And what is a lead? I like to think of it as someone just raising their hand to show interest. That’s all a lead is really, someone showing interest without having to feel uneasy about it.

Your first major step is being able to give away a free report that offers valuable information. It doesn’t matter if it’s a free analysis, service or anything else, because your goal is to give this material out so it won’t cost them anything. Some individuals like to utilize an audio cd or dvd and mail them to their potential prospects. Others prefer holding seminars. Whatever the case may be, your lead generation marketing setup here is to get contact information from interested parties. However, it has to be something of good value that they will have no problem relinquishing personal information.

Those who do this in the beginning are considered a good lead. Now, if by some chance you’re able to get their phone number then you have a really hot lead. However, once you have them in front of you, there is another process that has to take place regarding your lead generation marketing. The idea is to follow up with them 3-7 times. It allows them to know you better and create a “trust” between the two of you. Just think of it like dating, because it’s kind of the same thing.

So the lead generation marketing process is an initial ‘hand up, I’m interested’ followed by one or more, and usually more subsequent contacts with the prospect. These subsequent contacts should provide the prospect with relevant information that may help them make a decision to purchase. Again, this should be valuable, helpful information and not direct sales pitches.

However, after a couple of contacts its usually a good idea to introduce the idea of a sale, maybe by including a link to a sales letter, or including a sales letter with information you are mailing. It may seem complicated but all you need to do is define the sequence of contacts; what to say, how to say it and when to say it. The try to automate the follow-up process if you possibly can.

Keep in mind; it has to be done with something called an auto responder service. This is where your lead generation marketing strategies will flourish. When a potential prospect downloads your free report or information, they can automatically receive updated information that you send out through follow-ups. However, if we’re talking about a mailing system then you will need to get a mailing address.

In the end this is lead generation marketing. All you do is create a sales funnel that is set for your prospects with a wide open end. It doesn’t matter what route you take in regards to lead generation marketing strategies, because they are designed to introduce the idea of a sale on a gradual level. Oh, and they should always provide helpful information that entices the prospect to understand why they need your product or service. If you can show them the benefits it will be an easy task!

Stephen Tickner is an online marketing expert who would like to give you free information, with how-to video tutorials on Lead Generation Marketing Strategies. His company, TRS Technology specializes in competitive b2b lead generation solutions venice.

Related Blogs

  • Related Blogs on lead generation

Tags: , , , , , , , ,
Posted in lead generation | No Comments »

Lead Generation Marketing: Online Advertising And Marketing For Your Small Business

Saturday, November 14th, 2009

If you are starting a business online and you would like it to succeed there are some things that you need to know first. When it comes to the sites primary role most tend to think that it is there just for online sales. However, in order to start setting you up with online sales you must first generate leads to your site.

One thing to understand is that if you think about your website as a lead generation portal, then that’s what you’re going to have in front of you. However, if you think of it like a company brochure, then the dullness and approach will be the same. It’s all about the subconscious mind and becoming what you believe.

What Is Lead Generation? When it comes to trying to generate a lead, there are a couple of things that will happen in order to get one. One of those things will be the offer that you make. Once you have made an offer someone will inquire about that offer, which becomes a hot lead that you need to follow up on.

Understanding Online Leads In order to be successful online you have to get visitors to your website. More importantly, you need to figure out a way for them to leave their email address with you. Seriously, if they come to your site and then leave, you have no way of contacting them again. This is one of the most important parts to your campaign. If you don’t have this readily available, you’ll lose out on tons of leads.

Lead Generating Offers So, to get my email address you’re going to have to give me something! Give me a tidbit of information, something that I need, something that I’m looking for, something that will help me solve a particular problem. If you offer me that, I’ll give you my email address… Oh and by the way, your offer has to be of VALUE. That is value to me, the person whose email address you want.

So you see; there isn’t much point in just asking people to subscribe to your newsletter. I’m not saying they won’t. I have customers that do just that and get subscribers. But most people are already overloaded with information and their inboxes are bulging, so they probably won’t sign-up unless the information is valuable or specific.

Get the Offer In Front of the Visitor Starting up an online business is the same thing as starting up a regular business. You have to go out and recruit people and generate return business in order for you to succeed. Most people think that you can just sit there and wait for people to stumble across your website without doing any type of recruiting. However, thinking like that will cost you a lot of money. If you are unaware of what landing pages are, it is where you give the subscriber an opportunity to sign up for a list that is relevant to the content of your landing page.

It’s all about List Building In the end lead generation marketing is simply another name for list building. It doesn’t matter how you look at it, the information and advantages are still the same. However, if you look at it as lead generation marketing you are focusing in on who you are trying to interest. List building tends to take a statistic approach, which eventually leads to worrying more about numbers then people. While building a list can be extremely beneficial, it won’t do you any good if you don’t know how to utilize it properly. We can help you with that as well.

Stephen Tickner is an online marketing expert who would like to give you free information, including video tutorials … tips sheets on Lead Generation Marketing. His company, TRS Technology specializes in best pricing affordable lead generation marketing services bradenton.

Related Blogs

  • Related Blogs on lead generation

Tags: , , , , , , , ,
Posted in lead generation | No Comments »