lead generation source, lead flow, leads generating

For every 100 potential customers, on average three will want your services right now. Conversely, for that same 100 potential buyers, 90 of them will want your specific services within the next seven years. Unfortunately, for most sales people, their concentrate is almost exclusively on finding that needle in a haystack that needs their services immediately. The truly thriving sales agent uses drip promoting to remain at the top of the prospect’s mind until they are ready to complete the sale.

Thanks to technology, the promoting systems to keep a top of mind presence with a potentially giant prospect list is become less and less expensive. These promoting automation systems also systematically walk leads through the sales process even if the sales professional is not involved.

Marketing automation systems are great as they can completely automate the sales process and essentially move prospects down the sales funnel until they are finally ready to be closed.

There are a number of drip marketing and advertising and marketing automation systems available to meed every require. The two that are well suited to real estate and small business professionals are Marketo and Infusionsoft. Marketo is a bit more broad, and also more expensive, but both tools are outstanding at providing you with the ability to quickly establish a complete and all-inclusive prospecting, follow up, and drip promoting system.

Both marketing automation systems require a bit of work initially. However, once the initial work is done, the beauty of promoting automation systems is that you can literally set it on auto-pilot and forget about it. selling automation systems do all of the work, sending your consumers through the sales process. You cleanly pick them up when it is time to close.

For real estate specialists, these marketing automation systems can quickly replace the hours and investment in time and assets developing or contracting the development of your newsletters, email chains, and other prospecting tools. Instead of having campaigns going with several vendors to attract leads, you can consolidate your lead generation and prospecting into one all-inclusive tool. You then cleanly automate the process.

Visit the Rainmaker Masters Circle to put your success on autopilot and prospecting tools for real estate agents. The Masters Circle is a group of leading real estate agents and brokers dedicated to helping all REALTORS find wealth in business. Join the Masters Circle Today

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There are various marketing automation systems available to computerize your web and off-line lead creation and marketing. Fundamentally, marketing automation systems automatically move prospects down the sales funnel. To give you an idea of the flexibility of a marketing automation program, I have listed the following campaign that has been used productively by different real estate agents.

1) Lead capture - A prospect lands on a landing page that has a form to fill out in exchange for free comps of their area.

2) When a prospect fills out the form, they are instantaneously emailed the area report that I promised on the landing page. Different geo-targeting advertising systems such as AdSense can be used.

3) Regardless of whether or not the real estate agent has called the prospect yet, the marketing automation system sends out a personal introduction by email that looks like it was from the agent. Included in the email is the agent’s contact information so the prospect can call, or if they reply to the email, it is sent directly into the real estate agent’s regular email account. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their web listing presentation.

4) The next day, another email automatically goes out asking if the prospect has had a chance to view the web presentation. The email may also ask the prospect’s communication preferences.

6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.

5) As part of the program, an automated notification may go to the agent telling them to physically call the prospect.

7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.
A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, promotion automation system puts a to-do action to notify you to call the prospect and follow up.

Marketing automation systems are fantastic tools to systematically walk a prospect down the path to becoming a client.

MRMLS aids real estate agents and brokers expand their business. Stop by our site us today to learn more about how automated marketing can help your business expand.

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